About Redesign Rupert

Redesign Rupert brings together industrial stakeholders, citizens, local businesses, and community partners to discuss new ideas for civic growth and development in Prince Rupert, BC.

Phase I of Redesign Rupert entailed an 18-month community engagement process that surveyed the community asking two important questions: “What makes Prince Rupert a great place to live?” and “What changes would you like to see in Prince Rupert in the future?” The information generated in this process allowed the Redesign Rupert team to develop five major themes for further investigation: children, youth, and families; community culture and heritage; economy and livelihoods; housing; and public spaces.

From the resulting discussion, the Redesign team has further distilled the planning process into three main categories that have the potential to improve quality of life in Prince Rupert: downtown revitalization; waterfront development & access; and improved access to human capital, skills upgrading, and professional development.

In 2016, the City contracted a design firm to conduct a public engagement to reimagine the City's downtown and waterfront. The final 17-foot long map was revealed in February of 2017, providing a vision of the future development of shared public areas. Over their 4-day intensive process to create the designs, the design team, led by the Planning Partnership, held over 20 meetings, including three public presentations. A presentation of the designs and a graphic of the 17-foot map are linked below:

Redesign Rupert is now entering Phase II, working with industrial stakeholders, community partners, and local businesses to address the challenges under each of these themes. Phase II of Redesign Rupert is about acting on the information collected in Phase I and forming strategic partnerships to deliver key initiatives that support community revitalization. 


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Prince Rupert's downtown, including 3rd Ave and Cow Bay, is the heartbeat of the community. Redesign Rupert is working to revitalize the downtown core through strategic partnerships, redevelopment, beautification, and other initiatives aimed at creating a dynamic downtown.



For a coastal community, Prince Rupert has little-to-no public waterfront access, and the desire for public space on the water's edge is well-known. Redesign is looking specifically at Kwinitsa Station, Seal Cove, and other prime waterfront locations to improve community access to Kaien Island's beautiful shoreline.

Human Capital


As new industries are gaining ground in Prince Rupert, finding qualified employees is becoming more difficult. Redesign is working directly with employers and community organizations to develop localized strategies for recruitment & retention, volunteer support, and  access to education & skills upgrading.


Redesign Goals

Phase II of Redesign Rupert has three high-level goals that act as a touchstone for all community partnerships, strategic initiatives, and action planning:

  1. Revitalize the downtown core through strategic investment & partnerships

  2. Develop new waterfront access points for the citizens of Prince Rupert

  3. Introduce strategies to address a community-wide human capital shortage